Opportunity: Heit Partner Trust – OEM Managed Services November 11, 2009
Posted by profitprogram in Opportunities.Tags: heit, Managed Services, noc, security
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Dan Holt, and long time colleague and client has a great offering now available as an OEM managed services program to technology resellers – you can contact Dan through the Heit website at www.goheit.com. Check it out:
Additional Details from Dan’s website:
partnerTRUST
Why didn’t you build your own router and sell it to your customers? Of course, it was possible, but it didn’t make business sense to do it. Therefore, we relied on the experts that have been designing, building, and distributing them most of their whole lives.
Well, just like the demand for routers back in the late 90’s, the market is demanding managed services for performance <http://press-releases.techwhack.com/39733-managed-services-4> (core, UC, and data center) and security <http://blogs.gartner.com/adam-hils/2009/07/02/in-a-recession-mss-showed-strong-at-the-2009-gartner-information-security-summit/> . HEIT’s foundation is from experts that have ran military nuclear operations, global ISP’s, and managed IT. Why not rely on HEIT to deliver your managed services white labeled to your company just like others (see article <http://www.crn.com/managed-services/219400491> )? HEIT is 1 of only 4 global Master MSP’s by MSP Alliance and has already gone through the stringent audits for SAS-70 Type II, banking, and even one of Cisco’s first Master MSP’s.
What does a small $2500/mo managed services deal give a VAR/SI or SP? strong profit margins, increased relationship with client, and increase valuation of your company by over $100,000, according to brokers, MSP Alliance research, and recent transactions!!!
Find out more on how HEIT is enabling partners with a very attractive model for managed services.
The Child Porn Virus Attack November 10, 2009
Posted by profitprogram in Sound Bites.Tags: child porn, hacker, liability, malware, virus
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Just in from one of my colleagues, something that should wake up any lethargic manager or business owner who tends to be unresponsive to security treats – the threat of losing everything, including personal reputation, family trust, friends, and their retirement fund. This seems like an easy attack…
- Malware was used to infect Micheal Fiola’s computer (a former investigator with the Massachusetts agency that oversees workers’ compensation).
- This malware used Fiola’s computer as a storage repository for child pornography – this is one of the fastest growing businesses on the Internet today.
- We don’t know the perpetrator, but we do know that Michael was initially charged, lost everything, spent a fortune, and has not recovered.
Business owners need to understand how easy it is to do this kind of thing and how likely it is they’d be held liable. It would be difficult to prove the pictures didn’t belong to the PC owner – after all, anyone charged would quickly say, “They’re not mine”! More details in the Baltimore Sun – follow the link.
http://www.baltimoresun.com/business/bal-virus-child-porn-1109,0,403878,print.story
Correction! November 9, 2009
Posted by profitprogram in Sound Bites.add a comment
The November teleseminar on Making Money with Security is on the 20th as stated on my website, not the 13th as appeared in a some of the emails sent out. Please make a note of this, I apologize for the confusion.
Becoming an Expert November 5, 2009
Posted by profitprogram in Wise Counsel.Tags: books, learning, reading, training, video
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Here’s a learning tip. Reading lots of books is okay, although I find few are really reading much of substance anymore (we’re over taken by video which has made us lazy). Studying a few great books is better. A friend recently gave me a great tip on reading to remember. Find a blank page in the front the book and as you read, when you come across a process or description that you really like, make your own index on that blank page. When you’re done with the book, you’ll have a quick reference guide in the front of your favorite books, allowing you to turn right to the information you need. I’ve been doing this for the past few months, and it really works. Try it!
SMB Sound Bites November 4, 2009
Posted by profitprogram in Sound Bites.Tags: Data, loss, security, smb
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Soundbites that matter! If you call on SMB clients, knowing some of these facts may help you make your case. Of course, we learned from “Made to Stick” (One of my favorite marketing books) that analytics won’t move customer to buy; however, from the House & the Cloud, you know that soundbites can be used effectively when used correctly in the sales process. Take a look at some of these (thanks to Randy Sklar, President of Sklar Technology Partners in Richmond, VA for forwarding these stats from a recently published NCSA/Symantec Study)…
- The average small business is storing customer data, financial data, and credit card data on site. (We could have assumed this – but there’s more)
- 58% of them agree that their data security is not getting better
- 75% of them are using the Internet to conduct business
- 42% of them understand that their customers are concerned about data security
- 86% don’t have anyone focused on securing their data
- 90% of them are not really doing anything to educate their employees about security.
Sounds like a managed services opportunity to me.
Businesses have just two days – are your clients aware of this? November 3, 2009
Posted by profitprogram in Sound Bites.Tags: cyber crime, end node security, online banking, phishing
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SC Magazine posted this on Sept 29th, 2009 – a short article explaining just how easy it is for Trojans to land on your clients’ computers. Target emails, infected, containing something interesting…you know the story. It’s spear phishing…
Banks are getting hit left and right, but apparently not moving toward a fix. Why? It seems that they don’t feel the pain, the customer does. Especially when it deals with online banking and businesses. If you’re calling on smaller businesses, you can bet they are banking online and don’t have much in the way of end node security. If hit by cybercriminals, they have just two days to spot fraudulent activities. Do you think they’re checking this each day? Not likely – who has time.
Read more on the SC Mag. News Blog: http://www.scmagazineus.com/Changes-needed-in-the-world-of-online-banking/article/155454/
Where is your data? October 30, 2009
Posted by profitprogram in Sound Bites.Tags: breach, ethics committee, security
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I received this from one of my colleagues while sitting in the Las Vegas airport, heading home from last night’s Seattle event. One of our event topics addressed the whereabouts of your client’s data…where is it? It’s everywhere. And that includes home.
In an article from Today’s Washington Post (Thanks to my official DC Correspondent Tim), sensitive data from the ethics panel (one of the most secretive panels in Congress) is now in the hands of, who knows who? Inadvertently placed on a public network drive, an unnamed government employee was able to access and forward this information to the Washington Post!
“The committee’s review of investigations became available on file-sharing networks because of a junior staff member’s use of the software while working from home, Lofgren and Bonner said in a statement issued Thursday night.”
“Peer-to-peer” technology has previously caused inadvertent breaches of sensitive financial, defense-related and personal data from government and commercial networks, and it is prohibited on House networks. “
While it may be prohibited in government, it isn’t in most organizations. And the likelihood of the average user knowing that their kids have loaded this on home networks is small. This is just one more reason your clients should be constantly assessing, and putting technology I place to control data leakage.
Reflections on our recent marketing event in Florida October 26, 2009
Posted by profitprogram in Marketing.Tags: Marketing, sales, security assessment, selling, training
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Educational events work! I just returned from a very successful demand generation event in Florida with about 70 attendees representing over 30 companies. Over twenty companies agreed to an assessment in addition to several project related opportunities (just under 75%). The event was mostly covered by vendor sponsorship. Some of the important lessons learned on this type of program:
- Focus on education, not product sales, and you’ll get a much better response
- In this case we invited both prospects and their spouses. This created a much more relaxed setting and social networking function
- The event was held in the evening to allow for bullet two – spouses. We were also able to accommodate doctors’ schedules – important in reaching out to medical organizations.
- Mailers are important, but calls build the attendee list – call, call , call.
- Attrition is greatly reduced by confirming meals and letting them know this is invitation only. Only about 4 people canceled, and they did call ahead.
- Make sure you take the opportunity to set up meetings with companies that can’t make the dinner! This is one of your best opportunities to create appointments with people you don’t know. Again, the call to action is eduction. An update on what your speaker presented.
We don’t have a final count on meetings set up beyond the attendee list, however it’s sure to be strong. This company followed the program exactly as prescribed in my security workshop, and the results are evident.
Positioning Suicide October 20, 2009
Posted by profitprogram in Marketing.add a comment
From today’s “Successful Marketing to Managers” teleconference (the biggest group we’ve had all year!)…5 things that bring death to your position with buyers:
- Poor self-esteem; fear of rejection when calling high
- Character deficiencies – lack of diligence, respect, punctuality, dependability, etc. Find my 49 character trait sheet online at http://www.stelzl.us/thought_leadership.asp
- Moving to a product pitch; things like call blitzes are almost always product centric and let others know you’re really just a box pusher.
- Lack of business acumen, lack of useful understanding and input.
- Not leading with value – evidence that you’re really just looking for another deal.
© David Stelzl, 2009
